If you have ever purchased anything on your Facebook page because of an advertisement that was in your newsfeed, you should know that marketing on the social media networks definitely does work. Facebook is the largest, followed by Twitter and the other platforms all of them can help you generate sales your products and services. Here are a few simple ways that you can use social media to your advantage if you would like to make more sales this year.
Why Social Media Marketing Matters
There are a couple reasons why social media marketing may be the most powerful way to generate sales quickly. First of all, there are so many people on social media networks. Second, people are not adverse to purchasing things that they see in their newsfeed. In fact, some marketers believe they are much more open. Finally, it is a cost-effective way, especially in comparison to PPC advertising on Google, for getting targeted visitors to whatever it is that you are selling.
Create A Keyword List
There is one foundational strategy that many people ignore when they are trying to market on social media. They often believe falsely that keywords are not important when marketing on websites like Facebook, but it is just as important as it is on Google. If you are targeting people that would be interested in products that you are selling, or services that you offer, you need to find keywords that they are typing in. By knowing what buyers are looking for, by targeting those keywords, you are going to increase your odds of making sales.
Build A Large Following Fast
Although it is possible to use the advertising that is provided by Facebook and other platforms like Twitter, it’s sometimes easier just to build a following. If you think of all of the popular celebrities that have millions of people that follow them, a simple post will be seen by many of them, and they could actually use this to generate substantial sales. If your sole purpose is to make money with social media, you need to post about 80 percent useful content and 20 percent sales offers. Once they are conditioned to see this balance in content that you are posting, they will be more open to making a purchase. You can build your list very quickly by taking advantage of things like “like” campaigns on Facebook. This will help you build followers very quickly, and in no time at all you will have the ability to post information and make sales.
There are other things that you can do to use social media to your advantage. Any of your marketing, and the post that you do, can the people to your website. Instead of selling them something, you could offer them something for free in exchange for them subscribing to your newsletter. By doing so, you will have two ways to immediately contact the people that are following you which will increase your odds of making a sale by a hundred percent. Once you have a sizable autoresponder list, and tens of thousands of followers, you will see how easy it is to build a business by focusing on social media marketing.